Lulu’s Luxury Lifestyle & Travel Blog and Reviews
Lifestyle brands, luxury hotels, little hidden gems, shops, travel tips, travel guides, websites, products and restaurants that if you love to travel and appreciate luxury as well as the small things in life I think you’ll love too. #lulusluxurylifestyle
![The New Luxury: Sustainability Without the Lecture](https://images.squarespace-cdn.com/content/v1/5f20481b3328ef78f43e7909/1738936822627-EA9Y1AHXN8FLFA7J8B3X/Screenshot+2025-02-07+at+13.59.51.png)
The New Luxury: Sustainability Without the Lecture
We all know that sustainability isn’t the sexiest topic in luxury. It doesn’t sparkle like a diamond, nor does it have the allure of a Michelin-starred meal or the thrill of slipping into a perfectly cut cashmere coat. But that’s precisely the problem. For high-end brands, sustainability shouldn’t be about selling an eco-friendly message—it should be an inherent part of the production, end product and experience, woven into the fabric of what makes luxury desirable.