It’s all about relationships.
‘Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.’ Steve Jobs
I am passionate about what I do. And I love nothing more than working with passionate lifestyle brand and hotel owners who see their hotel or product as their ‘baby’. My goal is to help increase awareness through marketing, SEO content and social media.
As with all great relationships transparency and good communication are essential.
“I am spending the morning crowing about all the wonderful PRESS you made happen—So impressed SO SO grateful and ready to see what more wonders you can accomplish! Thank you does not cover it but must do for now..…and I want to stress, dear Lulu, that that article is so awesome. I feel like you really saw and appreciated everything. That is something money can’t buy!!! 🙏🏼💝”
“Lulu’s knowledge of the hotel industry is like no other and her passion, professionalism and determination is what sets her apart from others in the marketing space. She takes the time to get to know the owners, what they need and how they like to work, after all each one of us is unique with our own unique product. Lulu is my go-to for press, social media and marketing as well as expert advice.”
Clients include: The Global Retreat Company, Britain’s Finest, Indigo8, Palazzo Passerini, HOOKE London, Pomalo Inn, The Hotel Guru, Relaxayvoo, Charlotte Crofts Interiors, Q92 Noto Hotel, QRA Hospitality, Westcroft Guesthouse, Riad Cocoon, Palazzo Passerini, Relais Rione Ponte, Travel Curious, Casa Ceu, Planet 9 Middle East, Planet 9 Italy Srl, Lifestyle Retreats, The Big Event DMC, Atelier 18, Mise en Place Recruitment, Elka London, Kate Fulford Design, Further Afield, Casa Ceu
10 Social Media tips for marketing luxury travel experiences and hotels.
Discover proven marketing strategies specifically designed for boutique and luxury hotels to attract discerning guests and build lasting brand loyalty. Learn how to differentiate your property in today's competitive hospitality landscape.
Beige-ification in hotels is a symptom of two things: globalisation and risk aversion. When brands expand internationally, they often prioritise consistency over character. Beige, taupe and cream palettes feel safe – they photograph well, appeal to a wide audience, and avoid polarising design choices.
Everyone talks about “switching off” these days, but how often do we really give ourselves permission to do it? Europe is full of places that seem designed for slowing down - where the pace of life is naturally softer, and wellbeing doesn’t feel like a trend but something woven into the culture.
Ever noticed how some holidays just stick with you? It’s rarely about the itinerary; it’s more about the people, the laughter, and those little shared moments that somehow turn into stories you tell for years. Luxury group getaways take that idea and turn it up a notch, giving friends and families spaces that feel like home but with a touch of indulgence.
Florence is one of Italy’s most captivating cities, celebrated as the birthplace of the Renaissance and home to world-famous art, architecture and history. From Brunelleschi’s striking dome and Botticelli’s paintings in the Uffizi to the golden light that falls across the River Arno, Florence is filled with unforgettable sights. Yet beyond its heritage, the city has a modern energy with stylish boutiques, vibrant dining, and a flourishing hotel scene. Whether you’re searching for the best luxury hotels in Florence or a boutique hideaway with character, these are the places to stay for an Italian getaway to remember.
Tewkesbury Park Hotel is a modern Cotswolds hotel, great for golf, spa and delicious curries! A dog and child-friendly hotel, perfect for all of the family.
August marks an exciting new chapter for one of Venice’s most historic hotels. The 14th-century Hotel Gabrielli, sitting proudly on the Riva degli Schiavoni just a short stroll from Piazza San Marco, has reopened its doors as a five-star member of the Starhotels Collezione. Following an extensive restoration, this Venetian palazzo now offers a rare blend of heritage, craftsmanship, and contemporary luxury, all set against the shimmering backdrop of the lagoon.
Thyme and Bertioli, founded by Caryn Hibbert, are part of a unique family of brands centred around the sustainable lifestyle ethos of Thyme, a luxury countryside hotel in the Cotswolds. Bertioli, the natural extension of Thyme, is Hibbert's vision of blending luxury with nature’s rhythms, offering eco-conscious fashion and homeware products inspired by the countryside.
Lisbon’s hotel scene shows no signs of slowing, with 2025 bringing a fresh wave of openings that reflect the city’s growing star power. Six Senses Lisbon will anchor itself in a restored palace, layering heritage with the brand’s signature wellness touch. Kimpton Lisbon is set to open as a luxury boutique stay, promising a mix of polished design and relaxed charm. Art lovers will be drawn to MACAM Hotel, opening within a contemporary art museum, where rooms spill into galleries and exhibitions. Mama Shelter makes its Lisbon debut with a rooftop designed for sundowners, a playful dining space and interiors that lean into the city’s colour and energy.
More intimate is Tarabel Lisbon, a 19th-century residence turned boutique hotel with French flair and quietly luxurious interiors. Meanwhile The Standard will land in the Alfama district, bringing its irreverent energy, rooftop buzz and cosmopolitan crowd to one of Lisbon’s oldest neighbourhoods.