It’s all about relationships.
‘Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.’ Steve Jobs
I am passionate about what I do. And I love nothing more than working with passionate lifestyle brand and hotel owners who see their hotel or product as their ‘baby’. My goal is to help increase awareness through marketing, SEO content and social media.
As with all great relationships transparency and good communication are essential.
“I am spending the morning crowing about all the wonderful PRESS you made happen—So impressed SO SO grateful and ready to see what more wonders you can accomplish! Thank you does not cover it but must do for now..…and I want to stress, dear Lulu, that that article is so awesome. I feel like you really saw and appreciated everything. That is something money can’t buy!!! 🙏🏼💝”
“Lulu’s knowledge of the hotel industry is like no other and her passion, professionalism and determination is what sets her apart from others in the marketing space. She takes the time to get to know the owners, what they need and how they like to work, after all each one of us is unique with our own unique product. Lulu is my go-to for press, social media and marketing as well as expert advice.”
Clients include: The Global Retreat Company, Britain’s Finest, Indigo8, Palazzo Passerini, HOOKE London, Pomalo Inn, The Hotel Guru, Relaxayvoo, Charlotte Crofts Interiors, Q92 Noto Hotel, QRA Hospitality, Westcroft Guesthouse, Riad Cocoon, Palazzo Passerini, Relais Rione Ponte, Travel Curious, Casa Ceu, Planet 9 Middle East, Planet 9 Italy Srl, Lifestyle Retreats, The Big Event DMC, Atelier 18, Mise en Place Recruitment, Elka London, Kate Fulford Design, Further Afield, Casa Ceu
Vayur Retreat Villas a gorgeous 4-room hideaway in Puntarenas, Costa Rica.
Pubs with rooms are competing with some of the best boutique hotels and rightly so. They’re stylish, affordable and serve fabulous food.
Head off the beaten track in Sri Lanka, and you’ll find Ulpotha, Sri Lanka’s best yoga and Ayurvedic retreat. Nearly 30 years old, Ulpotha has stayed true to its identity. It still purposely has no Wi-Fi or electricity. The food is organic and vegetarian, and the yoga is taught by some of the best and most authentic yoga teachers.
If Hotel Calimala Florence is anything to go by, its brand-new sister hotel in Milan is set to be a game-changer for the city’s luxury boutique scene. Opening in spring 2025, Hotel Calimala Milan will bring a bold, contemporary take on hospitality, design, and culinary experiences, all wrapped up in an ultra-stylish setting.
Florence is a city that effortlessly blends the old with the new, where Renaissance architecture, contemporary art, and modern-day luxury coexist in a heady mix of culture and style. And if you’re looking for a hotel that encapsulates this spirit, Hotel Calimala is the place to check in..
My travel essentials for long haul travel in 2025. As Marketing Director for The Hotel Guru, I spend a lot of time in the air, hopping between hotels, scouting out the best places to stay, and writing about them. And after years of perfecting my packing routine, I’ve nailed down the travel essentials that I won’t board a flight without. It’s a bit of a mixed bag—some practical, some indulgent—but they all make long-haul travel that little bit easier.
Michelin-Starred Restaurants in London
The latest Michelin Guide for Great Britain and Ireland has unveiled an impressive list of one-star restaurants in London, showcasing a range of exceptional dining experiences. Whether new to the Michelin family or have retained their well-deserved stars, these restaurants promise outstanding cooking, impeccable service, and a memorable gastronomic journey.
Michelin-Starred Restaurants in Great Britain & Ireland 2025
The latest Michelin Guide for Great Britain and Ireland has been announced, revealing the restaurants that have retained their prestigious stars. From world-class three-star institutions to one-star gems, these restaurants represent the very best in fine dining. Whether you’re after a truly unforgettable experience or simply a meal worth travelling for, these Michelin-starred establishments guarantee excellence on every plate.
We all know that sustainability isn’t the sexiest topic in luxury. It doesn’t sparkle like a diamond, nor does it have the allure of a Michelin-starred meal or the thrill of slipping into a perfectly cut cashmere coat. But that’s precisely the problem. For high-end brands, sustainability shouldn’t be about selling an eco-friendly message—it should be an inherent part of the production, end product and experience, woven into the fabric of what makes luxury desirable.
For British Airways to regain its standing, it would need more than just a rebrand, rename of the Executive Club to The British Airways Club or another polished marketing campaign.