My travel essentials for long haul travel in 2025. As Marketing Director for The Hotel Guru, I spend a lot of time in the air, hopping between hotels, scouting out the best places to stay, and writing about them. And after years of perfecting my packing routine, I’ve nailed down the travel essentials that I won’t board a flight without. It’s a bit of a mixed bag—some practical, some indulgent—but they all make long-haul travel that little bit easier.

We all know that sustainability isn’t the sexiest topic in luxury. It doesn’t sparkle like a diamond, nor does it have the allure of a Michelin-starred meal or the thrill of slipping into a perfectly cut cashmere coat. But that’s precisely the problem. For high-end brands, sustainability shouldn’t be about selling an eco-friendly message—it should be an inherent part of the production, end product and experience, woven into the fabric of what makes luxury desirable.

Six Senses New York: A New Era of Luxury and Wellbeing in the Big Apple

Six Senses is synonymous with impeccable hospitality, sustainability, and wellness, and now, the brand has brought its signature approach to the heart of Manhattan. Six Senses New York is set to redefine urban luxury, offering a sanctuary in the city that never sleeps.

The best places to go after exams are over..

Six Senses Kaplankaya in Turkey has the most complete and expert spa offering of all of the Six Senses luxury hotels.

Introducing Mush Love – The Adaptogenic Coffee You Need in Your Life

If you love coffee and are fascinated by the power of mushrooms, you’re going to be obsessed with Mush Love – a limited-edition adaptogenic coffee blend created by London Nootropics in collaboration with Fantastic Fungi, the team behind the viral Netflix documentary.

Infused with premium mushroom extracts from Hifas da Terra, this blend is designed to fuel your mornings and support your wellbeing with nature’s most potent nootropics

London Nootropics - Zen - with Ashwagandha and L-Theanine. Soluble Coffee (with 6% finely ground roasted coffee) – For that smooth, rich flavour we all love.

My travel essentials for home and away in 2025

Marketing has never been easier! Lulu Townsend has over 20 years of experience in marketing in the lifestyle and hotel space. She has hands-on experience working in hotels and has lived in France, Spain and Italy as well as travelling the world.

5 Reasons to Retreat in 2024..

Image of Paraiso Escondido, Portugal

Feel the fear and do it anyway..

Marketing with Lulu Townsend -

Picture of Dar Kawa, one of the best places to stay in Marrakech.

Lulu’s choice of Devon’s best boutique hotels…

Travel is open but with the airport chaos, why not look closer to home..

The best newcomers for 2022..

Luxury townhouse hotels to choose from..

Q and A with Gina Long - East Anglian Daily Times

The Ship Inn, a little coastal gem in Fife.

Pretty summer jewellery for everyone..