I have over 20 years of marketing and consulting experience in the luxury lifestyle and hospitality space.
Since I started my first lifestyle and boutique hotel company, in 2002 from my garden shed, my passion has been to unearth little hidden gems, boutique hotels, B&Bs and small luxury hotels, as well as all brands and products in the travel and luxury lifestyle arena. I have lived in France, Spain and Italy and speak all three languages. I have written and reviewed for lifestyle titles including House and Garden, Tatler, Suffolk Magazine, Dossier, Condé Nast Traveller, Sainsbury's Magazine and Bury and West Suffolk magazine.
I am here to look after and consult for small businesses and lifestyle brands that don’t have big marketing budgets, who don’t have time to do the marketing themselves and who don’t want to spend a fortune on representation companies.
Lastly, I only work with places, brands and products that I genuinely LOVE. My success is your success.
Lulu Townsend
What is Luxury?
Luxury isn’t only about big brands, bling, material things and ‘stuff’. Of course, it’s subjective but for me, it’s about anything that makes you feel good, from an experience to a product to a sensation. Big fluffy down pillows are one of my biggest luxuries in a hotel and it’s the first thing I go and check when doing a hotel review. Attention to detail. Little touches. Being treated as a person in a hotel, not a room number. Not having to dig out your passport as soon as you arrive. All-day breakfast. Generous bathroom products, and beautiful bed linen. Amazing service of course - even if you’re staying in a simple place, a shack on the beach, amazing service is a wonderful luxury especially when time is short. Time is a luxury in itself. Beautiful food and not having to cook. Genuine hospitality. Feel good factor. A kind word and a smile. An unexpected gift.
Luxury is about those things, places or people that make you feel good.
Luxury is the time to appreciate the simple things in life, beautifully done.
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