My passion lies in discovering the world’s finest experiences and sharing them in a manner that inspires others to embrace sophisticated, mindful travel and wellness.
I write about everything from luxurious hotels and retreats to sustainable brands and hidden gems. I love offering personal insights that help travellers make more meaningful choices, whether looking for a luxury 5 star hotel, countryside escape, indulging in a spa hotel, detox retreat or discovering eco-friendly treasures.
What sets me apart is my hands on hotel experience and focus on combining authentic storytelling with an understanding of how people search for inspiration online. My goal is to create engaging and influential content and ensure it reaches the right audience.
Collaboration is at the heart of my work. I collaborate with hotels, wellness brands, artisans, and global brands to showcase unique experiences that deserve the spotlight. I’m all about celebrating quality, sustainability, and the joy of travel.
If you’re looking for honest recommendations with a personal touch, I’d love for you to join me on this journey of discovery.
I have over 20 years of marketing and consulting experience in the luxury hotel, lifestyle and hospitality industry. I am a qualified Reflexologist and a Level 1 Yin Yoga teacher trained through the lens of Insight Yoga so have an understanding of the wellness industry.
Since 2000, my passion has been unearthing hidden gems, luxury and boutique hotels, B&Bs, as well as all brands and products in the travel and lifestyle arena. I have lived in France, Spain, and Italy and speak all three languages. I have written and reviewed for lifestyle titles, including House and Garden, Tatler, Suffolk Magazine, Dossier, Condé Nast Traveller, Sainsbury's Magazine, and Bury and West Suffolk magazine.
I am here to consult for small businesses, luxury hotels and wellness brands.
Lastly, I only work with places, brands and products that I genuinely LOVE. My success is your success.
Lulu Townsend
What is Luxury?
Luxury isn’t only about big brands, bling, material things and ‘stuff’. Of course, it’s subjective but for me, it’s about anything that makes you feel good, from an experience to a product to a sensation. Big fluffy down pillows are one of my biggest luxuries in a hotel and it’s the first thing I go and check when doing a hotel review. Attention to detail. Little touches. Being treated as a person in a hotel, not a room number. Not having to dig out your passport as soon as you arrive. All-day breakfast. Generous bathroom products, and beautiful bed linen. Amazing service of course - even if you’re staying in a simple place, a shack on the beach, amazing service is a wonderful luxury especially when time is short. Time is a luxury in itself. Beautiful food and not having to cook. Genuine hospitality. Feel good factor. A kind word and a smile. An unexpected gift.
Luxury is about those things, places or people that make you feel good.
Luxury is the time to appreciate the simple things in life, beautifully done.
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